Doing Video Tours Right!

Real Estate Video Tours

Real Estate Video Tours - Brokers Saugus Massachusetts

Promoting and marketing terrible quality home video tours are, in my view, one of the most harmful things a Realtor can do during the sale of a clients home.

For many potential buyers, the video tour is the only exposure they will ever have to that home, and unfortunately, bad quality, poorly produced videos are the norm! Check out this Hall of Shame compiled by my video tour provider to show just how terrible some of these products are!

Selecting an agent and brokerage that understands the value and importance of effective video marketing is critical in todays’ market. There is no other marketing tool that can have as much of an effect on your home sale than an effective video. It’s an open house, online, accessible to every potential buyer 24/7/365. In todays connected, media reliant world, much of our marketing is dependent on using social media to effectively promote, share, market, and ultimately sell your home. To this end, we understand the importance of hiring a professional to produce our video tours, and the results speak for themselves.


Here is my challenge to you..

Watch the aforementioned Hall of Shame series – then come back and watch our professional Real Estate Video Tours below – I guarantee you’ll be hooked!

10 Vinegar Hill Drive, SaugusOpen Video Tour in New Window

7 Powderkeg Way, SaugusOpen Video Tour in New Window

Decorating a Contemporary Dining Room

Decorating a Contemporary Dining Room

This is a great post I came across on Yahoo Voices, and it touches on something that folks often ask me: “How can we  make our dining room more modern and contemporary?”

The problem most people have, especially those in their 50’s or 60’s, is that their furniture, is, for the most part, older and more traditional, and there simply is no way of making a 9-foot, 1200-pound Queen Anne dining hutch look contemporary. Ditto for the 14-foot mahogany claw-foot table that was passed down from Grandma Sue. These pieces are often well built, detailed, intricate and full of character – but they are most definitely not modern, contemporary, or minimalist.

There are however lots of tips and tricks, and a whole lot can be accomplished by the right use of color, the de-cluttering of the space, and some minimal artistic additions.

Take a look, and enjoy the read – you might be surprised at how easy it can be!

Read the Article Here!